How community drives loyalty and retention

It is estimated that, in the UK, 95% of beauty brands are SMEs. In such a competitive market, how can brands stand out? The answer is community.

Building real relationships with customers can turn them into long-term advocates for your brand and increase the stickiness of your products. Consumers are more likely to stay with you if they feel emotionally connected to the brand and see it as an integral part of who they are.

This report looks at the impact community can have, while covering a few of the basics.

It includes:

• the business outcomes brand communities can influence and contribute to

• the dos and don’ts of community building

• a case study on e.l.f. Cosmetics

• the insights of five beauty founders who are tapping into the power of community to create brands that consumers really want

Where to find the report

Click the image below to download the report.

Relevant resources

• Build a community that grows your brand

• Why brand communities matter for growth