Branding basics and how to stand out from competitors

Are you struggling with your brand identity? Watch this beginners' workshop with Adobe Express ambassador Lucy Werner.

Adobe Express is a quick and easy app for creating marketing and business content. Choose from thousands of templates and start making logos, social posts, printed materials and more.

Topics covered in this session

• Creating a brand with key messaging that converts

• Making sure your brand meets customers' perceptions

• Creating logos using the free templates in Adobe Express

• Building a brand kit using the Premium features in Adobe Express

• Applying your brand to all your marketing materials, such as invoices and presentations

As an Enterprise Nation member, you can get three months' access to Adobe Express Premium for free – just redeem the offer at this link.

About the speaker

Lucy is a global Adobe Express ambassador and the writer behind the Top 50 business newsletter Hype Yourself on Substack.

With over 20 years of communications experience, she's taught hundreds of entrepreneurs through workshops and courses for creative spaces like The Futur, Bayes Business School and the University of Arts London.

She's the author of three books: Hype Yourself, Brand Yourself and No-Nonsense PR. She was recently named Enterprise Nation's PR adviser of the year and has been featured in the Alt Marketing Power 100, The Dots Rising Stars and Start Up Magazine's Female Founders to Watch.

Relevant resources

• How to create a design on Adobe Express

• How can business owners use Adobe Express to create content and designs to boost their messaging?

• The importance of personal branding as a female founder

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