Building a loyal audience on social media

In this Lunch and Learn, digital marketing specialist Emma York explains how to create a strong and engaged social media community that genuinely connects with your brand.

She also shares proven strategies for fostering trust, delivering valuable content and engaging with your audience.

Whether you’re just starting out or looking to deepen your impact on social media, this session will provide actionable insights to help you cultivate loyalty and turn followers into brand advocates.

Emma is a leading digital marketing consultant and the dynamic owner of Fresh Approach Digital. With a wealth of experience in social media training and digital strategy, Emma has helped numerous businesses thrive in the digital space.

As a passionate speaker and mentor, she's dedicated to helping others navigate the ever-evolving digital landscape, using her expertise to drive growth and engagement.

Topics covered in this session

• How to communicate your brand’s mission, values and personality in a way that resonates with your audience

• Techniques for engaging with your followers through interactive content, meaningful conversations and community-building tactics to keep them coming back

• How to track the right metrics, analyse engagement patterns and adapt your social media strategy based on audience feedback to ensure long-term loyalty and growth

This webinar is part of a series for business.connected. Check out the other events

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now