Developing a winning brand proposition

Cesura Coaching and Mentoring for Business
Posted: Thu 1st Aug 2024
What is your brand proposition – is it compelling for your target customer and does it give your business a competitive advantage?
In this Lunch and Learn, Steve Paul explores how to develop a desirable, differentiated, and defensible proposition that can form the basis of all your marketing and sales communication. He also shares how to test the strength of your brand proposition.
Topics covered in this session
How to map the position of your brand, product or service in the market versus your competitors
A template you can use to build a powerful positioning statement
A methodology for testing the strength of your brand proposition
About the speaker
Steve is an experienced leadership coach and an expert mentor in branding, marketing, communications and digital. He has a wealth of practical hands-on marketing and sales experience gained by leading marketing and sales activities at Philips Electronics, IBM/Lotus, Harper Collins and The BBC.
Relevant resources
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Cesura Coaching and Mentoring for Business
Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.
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