Everything you need to know about trademarks

In this Lunch and Learn, Laura Newbold Breen, CEO of ACID, discusses the intellectual property (IP) rights of trademarks, what they are, how to register one and how they can benefit your business and brand.

Topics covered in this session

• What a trademark is and how to register one correctly

• Why having a trademark could be beneficial to your brand and business

• How ACID can help you protect your IP rights

About the speaker

Laura joined ACID as chief operating officer in December 2023 and, in June 2024, was promoted to the role of CEO.

Prior to ACID, Laura was head of legal at Magmatic Ltd, the former owner of the Trunki brand. Working closely with Rob Law MBE, Laura pioneered a resourceful approach to brand protection.

She became the manager responsible for all aspects of IP and served as product compliance manager, making sure the company's products met safety legislation throughout the globe.

Laura is passionate about UK manufacturers, designers and SMEs and is especially committed to supporting them as they navigate the never-ending complexities of IP and business needs.

Relevant resources

• What is a trademark? How to trademark a name for your small business

• To trademark or not to trademark?

• Lunch and Learn: How to protect your brand

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