WEBINAR

How to get the best out of working with a journalist

Scott Media

Posted: Fri 24th Oct 2025

In this 30-minute session led by Fiona Scott, you'll learn what makes journalists happy, what you shouldn't do when interacting with a journalist and why third-party validation from journalists is more important than ever.

Topics covered in this session

What journalists are not looking for
What they are looking for
How getting validation from an independent third party can have a positive impact on your small business

About the speaker

Fiona is a journalist, media consultant, videographer and TV producer/director. She's worked in the media for over 35 years, for organisations including ITV, BBC and Comic Relief.

After setting up her media consultancy in 2009, she's offered media advice to both large and small including Wiltshire Fire & Rescue Service, Kream London, Sinclair Pharma, Galderma, Haines Watts Swindon, Creative Nature and many more. She's worked with four Dragons' Den-funded entrepreneurs and one winner of The Apprentice.

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Scott Media

Fiona Scott is a journalist, media consultant, videographer and tv producer/director. She has worked in the media for over 30 years including working for ITV, the BBC & Comic Relief. Some of the programmes she’s managed include multiple regional award-winning current affairs series West Eye View, political show The West This Week, antiques and collectibles shows The Bargain Hunters and Beat The Dealer. On the national stage, she’s worked on The One Show and Flog It! She’s also been a guest producer for ITV Wales and won the award for the Best Regional Television Feature in the British Asian Media Awards 2013. After setting up her media consultancy in 2008, she’s offered media advice to many including Wiltshire & Dorset Fire Rescue Service, Kream London, Systemagic, Medikas, Sinclair Pharma, Galderma, Haines Watts Swindon and Creative Nature. She’s also provided crisis management advice to organisations, politicians and companies facing difficulty in their sectors. Today as her business is growing she works with associate writers and media professionals offering a range of different ways to tell stories and share news, which can be tailored to budget and need. All of her associates act under her guidance and direction. She also provides online digital PR training through courses and her popular power hours – more information can be found here - https://scott-media.mykajabi.com/pr-power-hour

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.