WEBINAR

How to use TikTok Shop successfully in 2026

Enterprise Nation

Posted: Wed 21st Jan 2026

TikTok Shop is fast becoming one of the most important growth channels for product brands, but success on the platform looks very different to traditional e-commerce or online marketplaces.

In this Lunch and Learn, Carina McLeod tells you what brands need to be thinking about to set themselves up for success on TikTok Shop in 2026.

From content creation and affiliates to ads and live shopping, you'll hear how the different parts of the TikTok Shop ecosystem work together to drive visibility and conversions.

Rather than focusing on quick wins or trends, this webinar covers best practices for building a sustainable TikTok Shop strategy that aligns with your brand, resources and goals for growth.

It is ideal for brands already selling on TikTok Shop, as well as those considering it as a new channel in the year ahead.

Topics covered in this session

Creating TikTok-first content that drives discovery and conversion
How to use affiliates and creators to scale reach and sales
The role of ads in supporting content, affiliates and live shopping
Where live streaming fits into a TikTok Shop growth strategy
Common mistakes brands make when launching or scaling on the platform

About the speaker

Carina is a leading e-commerce strategist with over 20 years of experience, including seven years at Amazon and the last decade growing brands through her agency, eCommerce Nurse.

Her team of ex-Amazonians and digital experts support brands across Amazon, TikTok Shop, social commerce and D2C websites.

With deep digital knowledge, Carina helps businesses cut through complexity and make smart, scalable decisions. She brings a practical, real-world perspective to where investments in e-commerce really pay off.

People also watched

Join Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

Join today to get everything you need to start and grow your small business, in one place.

Enterprise Nation

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.