Managing your small business's brand perception

Your brand already exists. The question is: are you shaping it – or letting the world shape it for you?

In this session, led by Barbara Monahan, learn that your brand is not a logo – it’s the feeling people get when they hear your name, it's the story told when you're not in the room and it's either working for you or against you.

Discover how to manage the perception of your brand and connect with your audience on a human level.

Topics covered in this session

• Why branding, not your latest campaign, is what builds real trust and long-term value

• Why you should stop firefighting and start making brand-led decisions with clarity

• What it takes to stand out in a crowded, noisy world (hint: it’s not louder ads – it’s deeper truth)

About the speaker

Barbara is a brand strategist and designer, a harmonious rebel, who helps bold, purpose-led businesses break the mould, uncover their truth and build sustainable and human-centric brands that speak with soul and spark change that lasts.

Relevant resources

• The power of brand storytelling: How to tell your brand story

• How to find your brand colour palette

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