WEBINAR

How to structure your website for conversions

The Web Crew

Posted: Thu 17th Apr 2025

In this engaging 30-minute session, led by Patricia Greene, discover how the strategic structure of your website can dramatically improve your conversion rates.

Whether you're launching a new site or revamping an existing one, learn practical techniques to organise your digital presence in ways that naturally guide visitors toward taking action.

Topics covered in this session

Design your website to grab attention: Learn how to arrange your website so visitors notice the most important parts first, helping them click, sign up, or buy
Make your website easy to use: Discover how to create simple paths through your website that naturally lead visitors to take action
Create pages that get results: Learn the basic building blocks of pages that encourage visitors to buy, including simple forms, compelling content and customer reviews that build trust

About the speaker

With 25 years as a business owner and over a decade of mentoring experience, Patricia is dedicated to helping small and micro businesses thrive through effective online strategies.

She is the owner/manager of The Web Crew, a WordPress specialist agency based in Northern Ireland and working throughout Ireland and the UK. Patricia’s expertise lies in improving website performance, enhancing Google visibility and increasing website-generated leads and sales.

Relevant resources

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The Web Crew

My mission to help small & micro businesses to grow and be sustainable. I support businesses in the following ways: - Improve their website performance Get found on Google Increase leads and sales via their website. I help business owners identify what’s not working and put an action plan in place to get it working much better. I have 24 years’ experience as a business owner, plus I’ve mentored & trained 100+ people in how to use their website and online presence to grow their business.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.