What is employer branding and why should I care?

In this Lunch and Learn, Lisa Raftery explains how to build a compelling employer brand that will help your business attract the right talent.

Attracting, recruiting and onboarding candidates costs time and money. When it's the wrong fit, these costs increase exponentially. In the current climate, it's more important than ever that your brand as an employer is noticed and considered trustworthy by the candidates you want to attract.

In this session, Lisa looks at where to start when it comes to building your brand as an employer and how to ensure you avoid costly mistakes.

Topics covered in this session:

• Discover what is an employee value proposition (EVP) and why it's important

• Where to start when it comes to creating your EVP

• What makes a compelling EVP and what makes a not-so-compelling proposition

Working as fractional marketing director with a range of SMEs, Lisa specialises in crafting unique value propositions, developing comprehensive marketing campaigns and bringing products to market, leading to increases in revenue, new customers and brand awareness for her clients.

Relevant resources

• Talent Hub

• How to prepare an onboarding process for your first employee

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