WEBINAR

Where should you focus your e-commerce strategy?

Enterprise Nation

Posted: Fri 5th Sep 2025

With so many e-commerce channels to choose from, it can be overwhelming to decide where to focus your time and budget.

Led by Carina McLeod, this session explores the key differences between selling on Amazon, building your own direct-to-consumer (D2C) website and tapping into emerging platforms like TikTok Shop.

Carina covers the pros and cons of each, what it takes to succeed on them and how to align your channel strategy with your brand goals, resources and stage of growth.

Whether you're starting out or looking to scale, the talk will offer a practical framework to help you make smarter, more confident investment decisions.

Topics covered in this session

The key differences between e-commerce platforms and selling direct to consumer
How to tap into emerging platforms like TikTok Shop
How to bring your channel strategy into line with your brand goals

About the speaker

Carina is a leading e-commerce strategist with over 20 years of experience, including seven years at Amazon and the last decade growing brands through her agency, eCommerce Nurse.

Her team of ex-Amazonians and digital experts supports brands across Amazon, TikTok Shop, social commerce and D2C websites.

Join Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business.

Join today to get everything you need to start and grow your small business, in one place.

Enterprise Nation

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.